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Have an idea?? Just start...

Posted by Olaf Larson on


I don’t have a shortage of ideas for businesses. The problem is that the next one is more outrageous than the previous one. If I have to go down this road of building a business from an idea again (which I plan to do soon), I will do much more ground work to validate my idea. I've learnt that, to get past my habit of procrastination, it works to start something quickly and then to refine it by going through iterations with people that I am working with. I remember one example from my consulting days... A friend and I had to write a short case study on a piece of work we did a long time ago and we both...

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When are you a Serial Entrepreneur?

Posted by Olaf Larson on


I recently got an invite from a person (who I don't know) to connect on LinkedIn. This individual's title is 'Director and Serial Entrepreneur'. This convinced me to put a question that I've been asking myself for a while now on paper - When are you a serial entrepreneur? Google defines an entrepreneur as "a person who sets up a business or businesses, taking on financial risks in the hope of profit." The conclusion that I draw from this definition is that you are an entrepreneur, irrespective of how many businesses you've started. Why include the word "serial"? I also once harboured hopes of becoming a Serial Entrepreneur. This desire was fuelled by the talk and content of the time, which is...

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Can 'Feel' be a differentiator?

Posted by Olaf Larson on


We are all considering traditional differentiators of product, price and service, but what about brand, design and (...) vibe? My question comes from recent experiences in building an online store in a niche market where stereotypes are at the order of the day. We are of the opinion that our products are differentiated from the pack through brand, design and vibe and I think that a good all-encompasing word for these is ‘feel’.  When I think of the word ‘feel’ in the context of my business and its products I imagine a golfer with a putter in his hands. Have you seen the latest grips, both the thick ones on the club itself and in the way the golfer holds...

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